Marketing

To promote the film, a new Twitter emoji was launched on the New Year's Day, 1 January 2021. On late December 2020, the makers collaborated with Silaii Sculptures, as their official merchandise partner, launching a new sculpture based on Vijay's look from the film. Later, Fully Filmy unveiled the official merchandise of Master in January 2021. On 8 January 2021, the makers hosted a pre-release event in Hyderabad, to promote the film's Telugu version.